기업명 비공개

자유문항 자소서라 하기 기입 Dear Emma, Re : [Brand Strategy Intern] I would like to express my interest in the Brand Strategy Intern with Pico. As a person who has strong passion in branding and relevant experience, I believe that my skills, passion, and experience make me a perfect fit for the position. Last year, I started to run a small business on Naver and realized the importance of branding. Thus, I tried to give consumers a consistent brand image throughout the logo design and detail page and also while promoting it on my social media (Blog, Tiktok) as well as on customer service. On top of that, this experience helped me build marketing strategy and sense of ownership. While working as a college marketer of GS25, our team made a suggestion of marketing strategy to communicate with young generations. Some ideas were accepted and released as an actual promotion campaign : ‘God-saeng gi hoek’ pop up store (2022),’Choi gosim’ merchandise for valentine’s day promotion (2022). They were considered as campaigns that effectively rebranded GS25 as trendy retail store, utilizing 부캐(persona) strategy. Through this program, I was able to learn how companies establish brand perception with interesting storytelling. I have led a rebranding project of Tiktok as a team leader while I was working as a College supporter and we won the 3rd place winner of a project out of 50 teams. We surveyed 300+ college students on how they think about Tiktok and based on the result we decided to hold a Tiktok video contest focused on aesthetic vlogs to reshape their thoughts about Tiktok. During the contests, 30 participants created videos that generated 10 thousand views in total. One participant said that it became a good opportunity to learn and re-think about Tiktok. Also I created instagram posts and videos aimed to reinforce the brand image of Tiktok by providing information that Koreans weren’t aware of. You can find more about it on our instagram account @supporters_of_tiktok_korea/ Lastly, while being involved in multiple organizations as following, ● Web-Planning intern at Daewoong pharmaceutical mcircle (2021) ● College marketer of GS25 (2020-2021) ● College Supporters, Campus creator of Tiktok (2021, 2022) ● Volunteer of Make-a-Wish foundation, Suwon center of international cooperation (2018, 2019) ● International student club Khuddy, Student Peer Advisor of Kyunghee university (2018, 2021) ● Hostel Receptionist (2021) I collaborated with more than 100 people that taught me a lesson on how to win together as a team and allowed me to acquire the ability to think critically and solve complex problems based on previous experiences. For these backgrounds, I strongly believe that I can be a valuable asset to your company. Thank you for considering my application. I look forward to meeting you to discuss this opportunity and my qualifications in more detail. I can be reached at cyj6889@naver.com. Sincerely, Yejin Choi REFERENCES : References and additional information provided upon request.